Although educating your readers is not enough to build a popular blog, you will likely be teaching your audience at least some of the time.And the better teacher has an edge over everyone else.But then Jon tells them in his post that publishing content without having an established audience is like teaching in an empty classroom. A teacher standing in front of a class delivering a lesson to absolutely nobody. And yet thousands of bloggers do the equivalent every day.So Jon’s analogy invites them to see their behavior in the light of a similar situation, where they can more easily see that their behavior is completely silly.Is that a distracting enough discrepancy to rule it out as an analogy? But also the fact that being a spy is a job of sorts is an unhelpful similarity.
They allow you to establish such ideas without much of the intellectual scaffolding required to build them from scratch. (In fact, if you mix the two, you could literally get a nasty shock.) But in this context, they’re similar enough to be useful.If the materials are too dry or unengaging, people will stop reading. Inspiration will sometimes save you, but no writer should rely on their muse too often.