Good dating keywords are online dating sites good
You can fine-tune your keywords by excluding certain keywords from ad groups that target the Display Network.Learn more about choosing keywords for Display Network campaigns.Using more specific keywords would mean that your ad only appears for terms that apply to your business.But keep in mind that if the keywords are too specific, you might not be able to reach as many people as you'd like.Remember, each ad group should contain keywords that directly relate to that group's theme.Your keywords will automatically match variations such as possible misspellings or plural versions. If your ad group contained the broad match type keyword "tennis shoes," then your ad would be eligible to appear when someone searched for that keyword or any variation of the keyword such as "buy tennis shoes," "running shoes," or "tennis sneakers." On the Display Network, your keywords allow your ads to show on relevant websites or in apps.No matter how general your keywords are, they should always be relevant to your ads and website.
If own a shoe store, you might create 2 ad groups: 1 for running shoes and 1 for evening shoes.Select more general keywords if you'd prefer to reach as many people as possible.